Admatic.ie The Story of Advertising and my part in its downfall.
The Story of Advertising.
(And my part in its downfall)
15 Episodes that tells the story of advertising from the very beginning.
The definition of a brand, their emergence at the turn of the century. The development of Radio and TV, the Madmen era. London and the swinging sixties. The emerge of the Media Agency and lessons for the future.
Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin, Ireland. He is a second-generation Adman, son of an Agency CEO.
A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing Institute; former advisory board member of The European Association of Advertising Agencies (EAAA): Chairman of The Advertising Press Club; Board member of The Publicity Club; former Ad Agency CEO and Owner of Ireland’s largest Ad Agency McConnell’s and AFAO’Meara Advertising; Co-Founder of Core Media, currently Ireland’s largest Media Agency: Founder of Digital Agency ICAN; Founder of Club Internet (floated Nasdaq March 2000 as Via Net Works); regular media contributor on advertising matters; Sailing World record holder; Leinster rugby branch member; He lives in Dublin (at the minute).
Admatic.ie The Story of Advertising and my part in its downfall.
Episode 12 The Saatchi Brothers and John Hegarty steal the US crown.
The ‘swinging sixties’ developed a culture of smoke-filled rooms, ashtrays on board room tables and extensive drink cabinets in offices. A culture of free-flowing sex and Chivas Regal. Fun.
Women too, entering the workforce – a sexual revolution of short miniskirts and Playboy. The three-martini lunch.
Carnaby Street, Mary Quant, Twiggy and The Rolling Stones. Radio Caroline, The King’s Road, The 1966 World Cup, The Kray Twins and The Jaguar E Type. Beatlemania in full swing in 1964. London was suddenly cool.
A creative social movement that was now becoming more centred on London, than on New York. A cultural shift that brought with it new creativity and thinking back to the UK from the USA. The balance of American Advertising power was shifting.
The 1970’s too, showed a completely immersed Advertising Agency culture of fun, excitement and creativity borne from that ‘swinging sixties’ movement. It was in their DNA socially, so it was reflected in the way they worked.
The shift of advertising power from Madison Avenue to notably, Soho London, is solely down to two incredible brothers, Maurice and Charles. The greatest Ad Agency of all time.
Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO.
A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing Institute; former advisory board member of The European Association of Advertising Agencies (EAAA): Chairman of The Advertising Press Club; Board member of The Publicity Club; former Ad Agency CEO and once Owner of Ireland’s largest Ad Agency McConnell’s and AFAO’Meara Advertising; Co-Founder of Core Media, currently Ireland’s largest Media Agency: Founder of Digital Agency ICAN; Founder of Club Internet (floated Nasdaq March 2000 as Via Net Works); regular media contributor on advertising matters; Sailing World record holder; Leinster rugby branch member; He lives in Dublin (at the minute).
Stuart@admatic.ie
