Admatic.ie The Story of Advertising and my part in its downfall.
The Story of Advertising.
(And my part in its downfall)
15 Episodes that tells the story of advertising from the very beginning.
The definition of a brand, their emergence at the turn of the century. The development of Radio and TV, the Madmen era. London and the swinging sixties. The emerge of the Media Agency and lessons for the future.
Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin, Ireland. He is a second-generation Adman, son of an Agency CEO.
A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing Institute; former advisory board member of The European Association of Advertising Agencies (EAAA): Chairman of The Advertising Press Club; Board member of The Publicity Club; former Ad Agency CEO and Owner of Ireland’s largest Ad Agency McConnell’s and AFAO’Meara Advertising; Co-Founder of Core Media, currently Ireland’s largest Media Agency: Founder of Digital Agency ICAN; Founder of Club Internet (floated Nasdaq March 2000 as Via Net Works); regular media contributor on advertising matters; Sailing World record holder; Leinster rugby branch member; He lives in Dublin (at the minute).
Admatic.ie The Story of Advertising and my part in its downfall.
Episode 8 WW2 and Advertising get put on hold...again....but Radio develops further.
The ‘Voice of America’, Tokyo Rose, Axis Sally (an American employed by the Nazis) and William Joyce ‘Lord Haw Haw’ (American born although often wrongly referred to as being Irish, because he lived there as a child and developed an accent) with his show “Germany calling”.
As Goebbels, the chief Nazi propagandist noted;
“It would not have been possible for us to take power or to use it in the ways we have without the radio...It is no exaggeration to say that the German revolution, at least in the form it took, would have been impossible without the airplane and the radio…Radio reached the entire nation, regardless of class, standing, or religion. That was primarily the result of the tight centralization, the strong reporting, and the up-to-date nature of the German radio.”
The BBC ‘Home Service’ broadcast a radio diet of ‘inspiring’ programmes, and of course, secret messaging to underground supporters, such as The French Resistance.
To signal the start of D-Day, a Paul Verlaine poem was broadcast by The BBC radio to key French Resistance saboteurs to begin attacks - Les sanglots longs Des violons De l'automne (When a sighing begins, in the violins, of the autumn song).
Of course, wireless Radio navigation was also a critical part of World War Two, so investment was continually made during the war in the radio technology, the infrastructure.
But advertising was again, on hold.
Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO. A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing Institute; former advisory board member of The European Association of Advertising Agencies (EAAA): Chairman of The Advertising Press Club; Board member of The Publicity Club; former Ad Agency CEO and once Owner of Ireland’s largest Ad Agency McConnell’s and AFAO’Meara Advertising; Co-Founder of Core Media, currently Ireland’s largest Media Agency: Founder of Digital Agency ICAN; Founder of Club Internet (floated Nasdaq March 2000 as Via Net Works); regular media contributor on advertising matters; Sailing World record holder; Leinster rugby branch member; He lives in Dublin (at the minute).
Stuart@admatic.ie
